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ON DEMAND WEBCASTS
 
NOW AVAILABLE FOR DOWNLOAD
 
 
The Communications School is the only event of its kind that provides invaluable practical educational sessions to help government communicators increase their skills.

Who Should Purchase
Federal, state, and local government communicators, including contractors who direct and facilitate government communications - editors, writers, graphic artists, webmasters, video professionals, broadcasters, photographers, information specialists and agency spokespersons.

________________________________________________

Advantages of Purchasing the On Demand Webcasts:
  • View conference video

  • Listen to synchronized audio

  • View speaker's PowerPoint presentations
- Click here to view/download a sample On-Demand Webcast. * 
 
*You may have to install the free WebEx .WRF player before viewing.
Please be sure to install the .WRF player and not the .ARF player.

 
 
ON DEMAND WEBCAST

 
TABLE OF CONTENTS
 

KEYNOTE SPEAKER: You Say More than you Think: How to use New Body Language to get what you want.
Janine Driver

Twitter; It’s Not Just for Ashton Kutcher Anymore
Glen Thomas
On June 12, 2009, a powerful windstorm and tornado hit Memphis, Tennessee, leaving more than 130,000 customers without power. While, Memphis Light, Gas and Water had been utilizing social media for more than a year with solid results, its public relations team could not have predicted the significance of using Twitter. Think Dr. Frankenstein screaming, “It’s alive, alive!” MLGW’s communications staff interacted with customers on Twitter day and night. On Thursday, June 10, the company had 220 followers for its Twitter account. In less than a week, that number climbed to more than 1,500. Customers were very positive about the use of Twitter and the media even ran stories about it. MLGW restored power to customers in a week, and using Twitter as part of its communications strategy was a huge boost to the utility’s image.

A Front Row Seat to History
Eric Draper

Ad Network: What Are They and How to Use Them
Greta Weiner
Learn to advertise better on the web by utilizing ad networks. Several websites networked together in a single genre. Learn some of the pitfalls, what an average price is, and some of the new technology.

Harnessing the Power of Social Media for Your Agency
Travis Austin
Twitter, Facebook, MySpace, Flickr, Tumblr, FriendFeed, Del.icio.us, StumbleUpon… This list barely scratches the surface of the social media landscape in 2010. How can your organization identify and engage people in a meaningful way in such a diverse and fractured environment? We’ll take a quick tour around the major trends in social media before diving in to explore real opportunities to engage with people online in a sample case study and live exploration of the social media ecosystem.

Social Media in Government: Policies, Best Practices and Day to Day Challenges
Brad Blake

Where have all the Cronkite’s Gone – What Journalists are Taught Today
Lowell Briggs

Section 508: Beyond Compliance - Universal Design for Usability and Inclusion
Arthur Murphy
This presentation will discuss the standards of Section 508 from both a conceptual and a procedural perspective. Accessibility standards are intended to support the "natural" process of Universal Design. Consequently, the intent is to make usability a broader mandate that recognizes the inclusive nature of information and communication technologies a civilized world. The presentation will reinforce best practices of information design: a separation of content from structure and style. Just as buildings can be made accessible without a loss of function and aesthetics, information architecture can create accessible knowledge systems. These basic ideas will be connected to practices for accessible information resources. References will be provided to enable participants to use web resources to assist in the design, implementation, and evaluation processes of accessibility.

Unlocking Government: The Transparency in Government 2.0 Movement
Steve Lunceford

Media Relations by the Numbers
Gene Rose
What's the best way to reach your audience? In this session, you'll be exposed to the latest research on how Americans get their information. Using resources from well- and lesser-known media research companies, foundations, associations and other groups, we'll identify audience and demographic trends to help you reach your target audience in your next outreach project.

The Crowdsourced Communicator: Never Think for Yourself Again
Andrew Krzmarzick
 

 
Pricing Information
 

On Demand Webcast Download Pricing
Non-member: US $179.00
Member: US $149.00
 
 
 
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E-Mail: custserv @ knowledgefoundation.com

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© 2010 The Knowledge Foundation. 18 Webster Street, Brookline, MA 02446-4938, USA
Knowledge Press is a division of The Knowledge Foundation
E-mail: custserv@knowledgefoundation.com, Phone: (617) 232-7400 Fax: (617) 232-9171